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Personality

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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Recently, a well-known industry personality wrote an article with a strong headline on which the article did not deliver. The best content with a boring headline that does a poor job of giving the reader a reason to click has failed.

  2. 7 Content Marketing Tips to Recover From Google Penguin

    Set very high content standards, and define a very clear brand personality and tone. Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no exception. Unfortunately, there are so many posts about link removal...

  3. How to Plan Effectively for Content Marketing in 2014

    Use this person's personality values as a leader and contributions to their industry to your advantage as part of your content marketing. Further, the relevance of high quality and frequent content around market position is critical.

  4. Why Google's Hummingbird Algorithm Isn't for the Birds

    The term "Big Bird" exists in Google's Knowledge Graph as a known personality entity, so rather than looking for facts on large winged animals; Google intelligently associates a query mentioning "Big Bird" as a request for information on the large...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    Several brilliant features jump out at me, such as the clear and useful content, the engaging personality of the host and teacher, Sal Kahn, and their strategic use of technology to serve function, rather than dictating it.

  6. Social Media Automation: A Beginner's Guide for Small Business Owners

    Highly-customized content that complements the industry news mentioned above, but shows the personality and human-side of the business. Large companies leverage considerable brand and reach with clever social media campaigns that, seemingly, go...