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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  3. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    And so the idea of doing a lot of special engineering work to try to extract some data from web pages when we might get blocked from being able to crawl those web pages in the future, is something where the engineers would to be a little bit leery...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    For those wishing to record this data separately it can be a good idea to create a simple crib sheet, as this will help you pick up the conversation via the all-important initial phone call. Fresh Web Explorer: Although less useful at times this...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The collection and analysis of customer data is paramount to supporting the quest to connect with customers on a more personal level. There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do...

  6. Twitter Speak From @ to Z – Terms & Definitions

    It offers real time analytics, suggests the best posting time based on past data, and offers sharing functionality.t.co: This is Twitter's link service. TweetDeck is an application that you can download and use either on your desktop or on the web.

  7. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    In addition, the continually expanding knowledge graph provides encyclopedic data to users directly in the SERP – no need for click through, but less shelf space for companies. Furthermore, it will be essential to analyze impression data from your...