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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. You can cut through the clutter and filter out the noise by making the web...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Making the web experience unique to your audience is something marketers strive for. SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site).

  3. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    So because we're sampling an imperfect web, we have to worry a lot about identity when identity is already hard. But as far as doing special specific work to sort of say “you have this many followers on Twitter or this many likes on Facebook”, to...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful. Google's Distinguished Engineer Matt Cutts, posting on his personal blog, advises webmasters to no...