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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Visitors to their sites view customized content based on: Using personalized content allows you the opportunity to connect with your potential customers on a more personal and in-depth level. You have to create dynamic web experiences that quickly...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    With SNAP, ecommerce sites can boost or bury products with a couple clicks, control autosuggest search results and more. But one of the new features SNAP brings to the table is giving ecommerce sites more control over the user experience without...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You have the core of that content maybe on your website, but I would say well of the majority will be on other channels, other people's sites. But really, when you look at it from a big picture standpoint, the majority of your content will live on...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to...