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  1. Why You Need to Own Your Data & Digital Assets

    Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. Or, if a personal email is required, go as high up the ladder as...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. Using personalized content allows you the opportunity to connect with your potential customers on a...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    I think both of those services represent a fantastic avenue, it's a way to drive visitors and traffic to your site, it's a way to let people know about news related to you or your company or website, so I think they're great ways to build up your...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Something Fortune 500 companies and agencies need to realize when they are selling and buying digital marketing...