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Personal Relationships

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Leveraging personal relationships with like-minded industry professionals, especially bloggers, is a very effective tactic that is commonly under-utilized in enterprise environments. It's always best to leverage personal relationships whenever...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one. In light of this data, the #TDThanksYou campaign can be expected to reinforce relationships with existing customers...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    I think that's the key to getting that shared and then growing relationships with influencers. The differences in their opinions clearly reflect their own personal business goals. "From the days of cave men writing on the walls, brands have been...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Solving problems for free can result in branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader within your space. Are we fostering positive relationships and impressions...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Foster close ties to academia in the region by developing relationships with professors who teach marketing programs. Having a personal Facebook page and Twitter page is good, but that doesn't make you qualified to run a business' social media...

  6. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Build relationships with influencers. Relationships with influencers built on mutual benefit. The reason I started doing a Hangout On Air (HOA) talk show is that building relationships and perceived authority is critical in any social network...