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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    I think that's the key to getting that shared and then growing relationships with influencers. The differences in their opinions clearly reflect their own personal business goals. "From the days of cave men writing on the walls, brands have been...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Solving problems for free can result in branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader within your space. Are we fostering positive relationships and impressions...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Building relationships in an environment where most of those journalists and site owners you want to reach are spammed to death on a daily basis is hard work. This process should run immediately after the piece of work to identify the exact people...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Foster close ties to academia in the region by developing relationships with professors who teach marketing programs. Having a personal Facebook page and Twitter page is good, but that doesn't make you qualified to run a business' social media...

  5. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Build relationships with influencers. Relationships with influencers built on mutual benefit. The reason I started doing a Hangout On Air (HOA) talk show is that building relationships and perceived authority is critical in any social network...

  6. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    You'll find opportunities to share other people's content, to thank them for sharing yours ("Thanks for the retweet"), and to develop business relationships. Whether they love him, hate him, or are in-between, Weiner needs engage online and build...