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Personal Relationship

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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It may be tempting to automate various aspects in the management of a relationship. This campaign was intensely personal. The personal engagement of employees in executing the campaign was vital to the authenticity of the campaign.

  2. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. Most social platforms don't promote you taking...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Company overview videos or testimonial videos also help to make companies appear more personable and help to build a more personal relationship between business and customer. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Overall Agarwal received a few nice links, great visibility from a prominent member of the industry, and created a new relationship. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal...

  5. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Someone could change the relationship status or someone could block a follower and so it would be a little unfortunate if we try to extract some data from the pages that we crawl and we later on found out that for example a wife had blocked an...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    One fact has become clear: It's imperative that marketing and sales work in concert in order to gain the full advantage of how today's landscape impacts the relationship with prospects and customers. The collection and analysis of customer data is...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    There are many ways to do this, but the best are to do so with the development of a long-term, loyal relationship with the influencer in mind. The stories we share the most are always personal on some level and usually contain some dimension of...

  8. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    The mobile opportunity looms large for marketers able to tap into the wealth of data available in a constantly connected consumer relationship. Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order...

  9. Sequencing the DNA of the Perfect Comment [Study]

    Relationship to Content Personal Involvement Thus determining "The Perfect Comment". The DNA of a Comment The study, performed by AOL's Consumer Analytics and Research team (Disclosure: the author works for AOL) with Joe Blechman as lead analyst...

  10. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Spend time dealing with the responses you receive – each response indicates a hot prospect so it's worth spending some time to build the relationship and win a link. Pick the cream of the bunch - perhaps up to 50 and do highly crafted personal...