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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Product level recommendations Using personalized content allows you the opportunity to connect with your potential customers on a more personal...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  4. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Other things to think about include positive feedback and recommendations, as well as endorsements by experts. Pages soliciting personal information, such as personal identification numbers, bank account numbers, driver's license numbers, etc.which...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.

  6. 7 Tips to Start Making Meaningful Connections on LinkedIn

    Another great way to begin getting more recommendations for your work is to write great recommendations for other professionals that you have had the privilege of working with in the past. Remember, your ultimate goal is to form personal...