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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    That leads to Amazon knowing what the consumer is looking for on their site, and then tuning their recommendations to that, she says. In fact, 60 percent of U.K.consumers feel that online shopping is an even more personal experience than shopping...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Consumers want word-of-mouth recommendations. Content marketing is a great way to perpetuate these valuable recommendations. I would like to highlight my personal favorite example of a financial institute that really gets content marketing.

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Product level recommendations Using personalized content allows you the opportunity to connect with your potential customers on a more personal...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Other things to think about include positive feedback and recommendations, as well as endorsements by experts. Pages soliciting personal information, such as personal identification numbers, bank account numbers, driver's license numbers, etc.which...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.