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  1. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    You share that content with your network. Most of Michael Hyatt's blog posts follow a very similar structure: they contain a personal story or anecdote embedded within each leadership post. This will help reduce the robotic effects of non-personal...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated...

  4. Twitter Speak From @ to Z – Terms & Definitions

    Fail Whale is an error screen that will pop up for Twitter users when the social network is experiencing downtime, typically because there is an overload of people using the site. Your Twitter bio is the little description of yourself that people...

  5. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    In addition, the people I have on the show help bring in the audience, and they help promote the show, and this helps me obtain new followers and grow my personal G+ network. Google+ is boasting 359 million active users making it the second largest...