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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. Using personalized content allows you the...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Get to know them on a first-name basis. Send a personal follow-up email to ask them their opinion. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen...

  3. Matt Cutts: Using Article Directories for Links? Just No

    Over time article directories have gotten a little bit of a worse name. So my personal recommendation would be probably to not upload article like that. If you've worked in the SEO industry for more than a couple of years, you probably remember the...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    That's just to name a few. The stories we share the most are always personal on some level and usually contain some dimension of usefulness, sweetness, humor, inspiration, or surprise. At the dawn of Web 2.0 a couple of years after the collapse of...

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    They are called YMYL pages because they can directly influence your money or your life, hence the name. On content, you can go further and include things such as the author name from each article. Pages soliciting personal information, such as...