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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    The resoundingly obvious domain name aside, Conversion Rate Experts is one of the top CRO service providers. Chapter 4 – my personal favorite – teaches you how to create an optimization plan. Even those considered to be CRO (conversion rate...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    This includes pages that include information on physical, financial, or safety matters, to name a few. Sharing personal experience is a form of everyday expertise. This is an example of sharing personal experiences (in which they are experts), not...

  3. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Cutts tweeted Gregg Hanano, the program strategist from Social Chorus whose name and email was on the landing page sent to Arrington.mattcutts Thank you for reaching out Matt. Those who remember the Google Chrome banning, it lost rankings for both...

  4. Why You Need to Own Your Data & Digital Assets

    The email address of data@ followed by your company's name will stand the test of time better than various people using a personal email and taking ownership with them when they leave. Or, if a personal email is required, go as high up the ladder...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. Using personalized content allows you the...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Get to know them on a first-name basis. Send a personal follow-up email to ask them their opinion. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen...