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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    We can be identified by our IP address, our computer name, our phone's IMEI code.that's only a few of the unique identifiers we're all tied to. There's no longer any need to ensure that no PII (personal identity information) is stored.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...

  3. Google Authorship Presents Branding Opportunity for SMBs

    However, in order for a user to see these enhanced results, they must search for that company by name and location, requiring that they already know the brand. Technically, you could also use the company’s name in the Google+ profile, but this isn...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the opposite end of the floor, Yext helped its customers with location information software and had a cache of swag to help visitors recall the company’s name. Their “customer success team” assists big name clients such as FedEx and REI and...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    For some, such as Mackey, it’s impossible to name just one. Essentially, it’s “a day where we can focus on women and their accomplishments and recognize all the amazing women in our personal and professional lives,” said Julie Joyce, Director of...

  6. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    The name, category, vanity URL and information in the “about” section will help users find these pages in Graph Search. Traditional search engines return relevant content from the entire web; Facebook’s Graph Search returns highly personalized...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    If the intangible impact isn't negligible, potentially list these in name as a disclaimer beside calculations for reference. Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews...

  8. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    People can see what’s close by, or search by business name or category. Facebook users can search by business name and category. Your Facebook Page will appear in searches for your business name and may appear in searches under “Home Improvement...

  9. Google as Your Identity Provider: Where Are We Now?

    Because you don’t have to give these websites you interact with any information, your IdP will vouch for your name, address, age, social security, credit card and anything else that your IdP holds in their “verified identity” account of you.