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  1. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Cutts tweeted Gregg Hanano, the program strategist from Social Chorus whose name and email was on the landing page sent to Arrington.mattcutts Thank you for reaching out Matt. Those who remember the Google Chrome banning, it lost rankings for both...

  2. Why You Need to Own Your Data & Digital Assets

    The email address of data@ followed by your company's name will stand the test of time better than various people using a personal email and taking ownership with them when they leave. Or, if a personal email is required, go as high up the ladder...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. Using personalized content allows you the...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Get to know them on a first-name basis. Send a personal follow-up email to ask them their opinion. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    That's just to name a few. The stories we share the most are always personal on some level and usually contain some dimension of usefulness, sweetness, humor, inspiration, or surprise. At the dawn of Web 2.0 a couple of years after the collapse of...