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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Choosing your channels is as weighty a decision as defining your message. Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. According to the Harvard Business Review, it begins...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We should meet our customers on their terms with a message like, 'You're perfectly you, and so are our jeans. Sometimes consumers ignore your content, sometimes they react to it the wrong way, and sometimes they take over the conversation with...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However it seems that even Cutts agrees that his message wasn't coming across clear enough to the SEO community with those videos. MichelleDLowery the nuanced ways that I said it in my last 2-3 videos didn't seem to be getting the message across...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    More and more relevant content came to them in the form of shared links in email, posts on message boards, Likes on Facebook, tweets on Twitter, pins on Pinterest, etc. The stories we share the most are always personal on some level and usually...

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Ensure that your message and purpose is consistent throughout the site Pages soliciting personal information, such as personal identification numbers, bank account numbers, driver's license numbers, etc.which could be used for identify theft.

  6. Most Wanted Celebs Expose Searchers to Malware

    Don't "log in" or provide other information: If you receive a message, text or email or visit a third-party website that asks for your information—credit card, email, home address, Facebook login, or other information—for access to an exclusive...

  7. Converged Media in Marketing Starts With Breaking Down Silos

    The disconnect between the online message of: "make what you want, we'll help you get it" and the real-life salesperson trying to sell what hewanted to sell created a devastating brand experience. They've been good at their creative and getting...