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Personal Luxury

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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In 2013 alone, five of the top personal luxury brands spent nearly $22 million on paid search in Google AdWords. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    Cutroni then went into two case studies he included in his presentation, one for Kapitall, a new type of investment company that added a level of gamification into their training platform, and the other for Amari, a luxury hotel brand primarily in...

  3. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    Certain categories (e.g.luxury goods, apparel and clothing) experience a yearly decline in gift-related search activity leading up to the holidays. If you’re a retailer of beauty and personal care products, for example, you’ll expect to see a major...

  4. Travel Search 2.0 -- Know Your Audience

    You'll also notice that additional themes are grayed out in their beta site, so results sorted by luxury, adventure, and ecotourism are likely coming soon. In addition to your departure airport, you can set other criteria, such as budget, number of...

  5. Virgin Charter Launches Vertical Search Engine

    Sir Riichard Branson launched a new vertical search engine, Virgin Charter, that promises to revolutionize high-end corporate travel and last minute luxury travel. Virgin Charter may create a new class of passenger: the last minute luxury traveler.