Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha studies people on Facebook, apparently finds them boring and stereotypical. The Importance of Being Seen: Viewability and Brands...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
The highest life form in terms of analysis is Cohort analysis, said Kadanoff. From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email...
You Can’t Schedule Life, or Social Media I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not...
Facebook has a hurdle in moving B2B conversations predominately from Twitter and LinkedIn over to their platform because users view Facebook as the main place for their personal social life but not their professional life," Freeman said.
A note on increased CTR: These higher CTRs come with a shelf life. Your web content, Google+ activities and other social media activity will all be associated with your Google+ page. Personal branding: The key benefit for an author is visibility...
The pressures and demands women face globally vary greatly (and sometimes are unimaginable), and a day like today helps remind us of how women experience life all over the globe. I grew up and spent most of my life (so far) in Egypt, where we didn...
Investigate data-driven friending tactics: Life & career altering perspective shifts regarding how community managers (and everyday people) can undertake programmatic outreach to connect with personal & business authority users and collect them as...
Yet when the unthinkable happens, life must still go on. I was the last person to talk to my friend and will spend the rest of my life wondering why Danny Rollings randomly chose his beautiful and innocent victims.
The best advice question which allows respondents to share their real-life tips. Design a series of tweets, Facebook posts, and other social media snippets, highlighting individual facts and insights from your research.
Redesigning or relaunching a website is a pretty distinct milestone in the optimization life of a site. If a piece of content gets picked up by the social media crowd, whether it’s a new piece or an older item catching a second wind, there may be...
Life happens, even when linking.Side note: I learned this the hard way. Recently I took an inventory of the many social media type services I've created an account for, and I discovered I couldn't find them all.
As with most things in life, it’s more important to have quality over quantity. Stacey Acevero is the social media manager at Vocus. Robyn Federman is the Director of Communications for Catalyst Inc.and has been developing marketing communications...
Maybe as United States citizens we should start expressing more curiosity in the actual business of the president rather than focusing on his personal life? Negative media attention is also present for Mitt Romney, as a single ride on the roof of...
It’s not much of an over-statement to say that this book changed my life. If you don't make a conscious effort to visualize who you are and what you want in life, then you empower other people and circumstances to shape you and your life by default.
There's more to life than link juice. Link to your site in all your social media platforms. Rankings definitely matter but considering the amount of places that can send you traffic (like social media sites, sites that link to you, sites where you...
With content marketing, collaborating with content writers is key to ensure you accomplish your SEO goals and bring your content strategies to life. If you follow all these steps, you'll be well on your way to bringing your content marketing...
All or one, it's about fitting one more thing into your already busy schedule, a layer on top of life's everyday work flow. An example of a public profile is tracky.com/…SarahEvans, which includes your name, a brief bio, email address (if you...
I know I’ve never read a useful book in my life. Well, unless I’m purchasing mass-produced media that has been carefully crafted and edited within the prescribed parameters to appeal to the masses according to what’s popular, I had better steer clear.
Meet people in real life. And because in many ways social media is more about personal branding, (as opposed to company branding) authorship starts to make a lot more sense. Blogging is a great way to build a personal brand – plus it opens doors to...
