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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Some of life's most memorable moments are products of surprise: a surprise birthday party, marriage proposal, promotion, bonus or an unexpected gift. There are several key ingredients that make this social media campaign so incredibly effective.

  2. Why You Need to Own Your Data & Digital Assets

    Rarely does one person or vendor manage digital assets like the website, social media, video, etc.throughout the life of the organization. Some may appreciate the value of the data, but do not fully understand the role of ownership in controlling...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa had never been more grateful for a Saturday off in her life. Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. Send a personal follow-up email to ask them their opinion.

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  5. Converged Media in Marketing Starts With Breaking Down Silos

    The disconnect between the online message of: "make what you want, we'll help you get it" and the real-life salesperson trying to sell what hewanted to sell created a devastating brand experience. Singer joined in suggesting that his alma mater's...

  6. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Juror Deborah Spencer told Fox News, "The hangup everybody couldn't get past was her criminal side of her life, which really had nothing to do with this case. He personally controls every submission that is posted, unlike mega social media...

  7. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It was never intended to be a social media platform. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our...

  8. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...