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Personal Interests

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  1. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    They helped pave the way for women today to hold virtually any job in any industry that interests them,” Zeckman said. Essentially, it’s “a day where we can focus on women and their accomplishments and recognize all the amazing women in our...

  2. Build Relationships, Not Links

    The secret to relationships lies in knowing people’s underlying interests, needs, and values. Create content relevant to their interests that make an active attempt to engage them, either directly through the content or through social channels.

  3. Marketing to the Mindset: How to Match Social Content to User Intent

    For example, people using a personal network like Facebook expect to see information from friends, information about their own personal interests, and entertainment updates. There is an emotional split, they say, that marketers need to understand...

  4. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    It appears that our public interests rest mostly within the realm of entertainment! Next, let’s compare our specific interests in Obama with the landscape of our search inquiries that surround his rival and likely opponent Romney.

  5. Google Search Plus Your World: The Peer to Peer Evolution Continues

    One reason for the increased quality was trust – we expect our friends to look out for our best interests. That mashup not only improves the search experience by adding personal results. The addition of personal results to the search results page...