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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    So, the responsibility to take ownership of the relationships initiated through social media falls squarely on the shoulders of the brand manager. Customers have unprecedented control in how they interact with information and brands.

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. At the opposite end of the floor, Yext helped its...

  3. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    We started using PRWeb in 2008 and it’s been one of the best decisions we’ve ever made,” says Ed Adams, Manager for the Global Public Affairs Department at the DuPont Company. PRWeb based on my personal experience is easily the most SEO friendly...

  4. Yandex Adds Social Search Results, Partners With Twitter

    It is so much more convenient to see multiple profiles of the same person grouped together,” Alexander Chubinskiy, Project Manager at Yandex, said in a press release. This partnership with Twitter reinforces our effort in this area,” Anton Pavlov...

  5. Nomenclature: The Industry Case For and Against SEO

    The new name for an SEO could be visibility manager, because it is all about being visible for your audience," said van den Beld. Now imagine calling the police and having several people show up, all out of uniform, and claiming to be, respectively...