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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A "working life" section that dives in to self-employment, career management, and its benefits Finance-related information is often dismissed as boring and dry and a pain to read. With video, white papers, and other forms of content, your job is to...

  2. Why You Need to Own Your Data & Digital Assets

    The moment you approve a website that will be created on a custom platform, content management system (CMS), or hard-coded by an individual or programmer – you essentially hand over the keys to the kingdom and are permanently locked into that...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. Marketers must allocate time to review smartphone performance and update bid adjustments on a regular basis, working to find...

  4. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    In the "bad news" bucket, there‘s reputation management. Talk about reputation management: New York City mayoral candidate Anthony Weiner resigned from Congress in 2011, following a sexting scandal involving women he met online and inappropriate...

  5. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Dirty World Entertainment Recordings, LLC is of particular interest to the reputation management industry. This shocking ruling has sent ripples across the reputation management and legal industry, also catching the attention of the victims whom...

  6. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Beware: this can seriously backfire and potentially cause severe reputation management problems. Twitter is now part of mainstream media and an integral player of many organization's news and information cycle whether you're a mainstream media...

  7. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. Where and how you consume news, interact and engage with information, people and calls to action is...

  8. Google as Your Identity Provider: Where Are We Now?

    As for this fall Centers for Medicare and Medicaid (CMS) as well as The Office of Management and Budget (OMB) were all looking to move to the NSTIC Identity Ecosystem. So as SEO/Ms we all call this Reputation Management, yet in this new broader...