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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Chapter 4 – my personal favorite – teaches you how to create an optimization plan. While that isn't always true in conversion optimization (you need to test everything before blindly applying the tactics that worked for one website to your website...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    This is an example of sharing personal experiences (in which they are experts), not medical advice. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Finance-related information is often dismissed as boring and dry and a pain to read. With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner.

  4. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it was a sponsored post – using a very specific wording from the company. Then Social Chorus would send a contract and the...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  6. 5 Fast Facts about the EU's Privacy Ruling on Google

    I expect that the default action by search engines will be to take down information," said Orla Lynskey, a lecturer in law at the London School of Economics. With its sophisticated algorithms and ad targeting filters, Google is a "controller" of...

  7. Why You Need to Own Your Data & Digital Assets

    Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. Or, if a personal email is required, go as high up the ladder as...

  8. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Similar in vagueness to that of an individual's personal credit score, with Quality Score marketers are offered little information about the right timing, ratios or cause and effect of their efforts. Despite spending billions of dollars in the...

  9. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...