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  1. What’s the Deal With Links From M.Biz? Should You Disavow?

    I’d like to preface this article by saying that some of what I am writing is simply personal preference as I do not know with certainty how Google handles these links. But, I will give you my thoughts and also some information that Google employees...

  2. Google Responds to 'Right to Be Forgotten' Questionnaire

    Personal information; And information about the specific search results in question. The first of the 26 questions focused on the type of information Google asks for prior to considering a delisting request for specific content.

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    Chapter 4 – my personal favorite – teaches you how to create an optimization plan. While that isn't always true in conversion optimization (you need to test everything before blindly applying the tactics that worked for one website to your website...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Finance-related information is often dismissed as boring and dry and a pain to read. With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner.

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  6. 5 Fast Facts about the EU's Privacy Ruling on Google

    I expect that the default action by search engines will be to take down information," said Orla Lynskey, a lecturer in law at the London School of Economics. With its sophisticated algorithms and ad targeting filters, Google is a "controller" of...

  7. Why You Need to Own Your Data & Digital Assets

    Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. Or, if a personal email is required, go as high up the ladder as...