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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    You get to concentrate on your work without worrying about the security of your mission-critical and sensitive personal information. Now that you've selflessly shared valuable information, you've positioned yourself as a helpful expert.

  2. 10 Vital Steps to Building Social Influence

    Where and how you consume news, interact and engage with information, people and calls to action is likely influenced by whether you're at home, the office, on the road, at the ballgame, school, or wherever you happen to be.

  3. Driving Consumer Insights With Mobile Analytics

    The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. Mobile App (Native): pages (screens), events, goals, ID-specific...

  4. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  5. Google Authorship Presents Branding Opportunity for SMBs

    With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the opposite end of the floor, Yext helped its customers with location information software and had a cache of swag to help visitors recall the company’s name. Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with...

  7. Pros & Cons of the Top Mobile App Tracking Methods

    The Advertising Identifier (IFA) is a non-permanent, non-personal, device identifier apps can use for tracking. If users take the time to limit tracking, the information will still be sent to advertisers as a flagged notice and advertisers should...

  8. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Cardinal Peter Turkson, who was involved in the vote for Pope Benedict XVI, was a novice in the event of electing the pope and cleverly relied on the all-knowing Internet to uncover more detailed information on the candidates.

  9. Google Pays $7 Million to Settle Street View Snooping Case

    Consumers have a right to protect their vital personal and financial information from improper and unwanted use by corporations like Google,” said New York State attorney general Eric Schneiderman. This settlement addresses privacy issues and...