To dig into personas, she and her team looked at several factors including the personal environment of the persona and environmental influence. You're giving away information to people who aren't necessarily ready to buy.
FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google+ influenced personalized results where some listings are displayed more prominently because of someone in that users personal network.
Google doesn't have to delete sensitive personal information from its search engine index, according to a recommendation to the European Court of Justice. Search engine service providers are not responsible, on the basis of the Data Protection...
The early days of Google Street View should be seen as an example of what can go wrong if technology companies fail to understand how their products are using personal information," Eckersley said. The UK Information Commissioner's Office (ICO) has...
Talk about how this will build their personal brand; get exposure for their product and will most likely have zero negative effect on their P and the most difficult. People are naturally driven to share their knowledge and build a personal brand.
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.
But instead, they found there wasn’t the perfect result, and there was no perfect Pepsi because of personal differences and preferences. A = Anxiety about entering information He says the way people are searching and interacting with technology is...
Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer information and break it down into four segments based on their activity with email:
In the early days of the Internet, few people had much concern about online security, in terms of their personal information. Use of stolen credit card information is one part of it. About this time, merchant account providers began requiring that...
I've rarely seen a brand or business use this tactic as it is often a tactic used by personal blogs. A recent post I saw from Daylan Pearce got a lot of attention and there was a very interesting debate between Darren Rowse and Daylan in the...
Optimizing your AdWords-driven sales funnel is like buying 10 shares of Apple and having the ability to perform a personal stock split every time you find a new winner. The dots in the larger circle represent people looking for recipes, ideas...
Clients may ask the user to share some personal information from their Amazon profile, including name, email address, and zip code. Amazon notes that "customers can share some personal information from their Amazon profile, including name, email...
While "authorship" handles some of this within a Google result – having the information that pertains to your expertise marked up can help in Bing as well. Arnesen set up the schema.org "Person" markup on his personal "About" page.
Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream media personality, local journalist, small business, personal brand, agency, CEO, or Fortune 500 company.
Customers have unprecedented control in how they interact with information and brands. The wonderfully "free" social platforms that society has embraced to connect on a personal and professional level were designed to make money.
In June 2011, Google introduced author information in the SERPs. A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for...
In a ruling this week, a German federal court said Google must restrict information in its autocomplete when it violates personal rights. The ruling states that if suggestions in autocomplete are untrue, it violates personal rights, and therefore...
There's no longer any need to ensure that no PII (personal identity information) is stored. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're...
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. The obvious opportunities in using LinkedIn as a marketing tool include personal branding...
The update will allow users to access the personal assistant features offered by the Now platform, such as weather, scheduling, and live updates on information such as flights, traffic, and other location-specific data.
