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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T by Page vs. Version 5.0 says something slightly different – even going so far as to say a medium quality page could get a high rating if positive reputation is a factor. The guide advises that in some cases, the analysis of E-A-T needs to be...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Home page content From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust...

  3. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Traditionally, this is with the logo at the top of the page, but sometimes is simply a link that says home, such as with the breadcrumb setup. Well Google says the ratings quality raters assign to web page don't directly influence web rankings http...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to "Everyone on Facebook," which includes the people who Like your page and their friends. Your Links On Pinterest May Be Stopping Traffic In Its Tracks...