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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. Another simple use case would be to display specific content on...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Based on that data, marketers can decide to either boost or bury a product in the user's search results for “front load washers”. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    The process starts with Google and discovering the user's favorite social networks. For those wishing to record this data separately it can be a good idea to create a simple crib sheet, as this will help you pick up the conversation via the all...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Leverage user-level data to remarket to consumers across channels. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target...

  5. Twitter Speak From @ to Z – Terms & Definitions

    There are also two new models of authentication that still use OAuth known as Application-user or Application-only authentication. If you report a profile as spam, Twitter will block that user from following you or replying to you; however they...

  6. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    User Experience: Google Glass's user experience sounds like something that was thrown out there in a design meeting but actually made it into a product release. That is, to extricate relevant results, the user must phrase the query in such a way...