SEO News

Personal Data User

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  1. Why You Need to Own Your Data & Digital Assets

    Google has recently modified the roles within Google Analytics, replacing "Administrator" and "User" with four new permission levels. Good news: There is a way to extract user names, emails, etc.from social platforms which facilitates communication...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. Another simple use case would be to display specific content on...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Based on that data, marketers can decide to either boost or bury a product in the user's search results for “front load washers”. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Leverage user-level data to remarket to consumers across channels. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target...