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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  2. Why You Need to Own Your Data & Digital Assets

    Google has recently modified the roles within Google Analytics, replacing "Administrator" and "User" with four new permission levels. Good news: There is a way to extract user names, emails, etc.from social platforms which facilitates communication...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. Another simple use case would be to display specific content on...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Based on that data, marketers can decide to either boost or bury a product in the user's search results for “front load washers”. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of...