SEO News

Personal Data Ad Targeting

  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  2. Pros & Cons of the Top Mobile App Tracking Methods

    If OpenUDID is integrated into a tracking SDK, ad click events and app installs can both be logged with an associated OpenUDID to allow for accurate tracking of unique devices. Recent Gartner research revealed that global mobile ad expenditure is...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Set an objective; as Facebook says in their targeting help documentation, “Our system will optimize your ad or sponsored story’s delivery by showing it to the people who are most likely to take the action you select as your objective.