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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and care into, and making sure their sites are optimized for search engines and users are aligning their efforts well with what...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    The truth is customers are only interested in what their specific needs are and don't care to see other information. Using personalized content allows you the opportunity to connect with your potential customers on a more personal and in-depth level.

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Because search engines care more about delivering the best result to those searching, brands shift their focus toward providing quality and relevant answers. The collection and analysis of customer data is paramount to supporting the quest to...

  4. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    But why should webmasters be concerned or even care about YMYL page quality rankings? Pages soliciting personal information, such as personal identification numbers, bank account numbers, driver's license numbers, etc.which could be used for...

  5. Converged Media in Marketing Starts With Breaking Down Silos

    The customer typically doesn't care about "online" versus "offline. Why do these larger, legacy brands not care about it? They've been good at their creative and getting personal with social. Why do marketers still consider, digital and traditional...

  6. Sequencing the DNA of the Perfect Comment [Study]

    The study showed what users care about when they look at comments on your site. Personal Involvement A recent study examined the contribution of comments to the readers' experience, and by deconstructing them down to base attributes has determined...

  7. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The CEO doesn't care. On Friday, August 9th, two minutes into a conference call expected to cover layoffs, and just moments after saying he didn't care what the press says and that leaked information didn't bother him, Armstrong abruptly fired Abel...