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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share is off of that budget. In 2013 alone, five of the top personal luxury brands spent nearly $22 million on...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Columns on light topics such as how to have a happy budget for the holidays I would like to highlight my personal favorite example of a financial institute that really gets content marketing. Posts on personal finance and teaching children about money

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Nearly 16 percent of the annual marketing budget for B2B companies is allocated to creating and distributing marketing content. The collection and analysis of customer data is paramount to supporting the quest to connect with customers on a more...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    He recommends that marketer use bids, not an ever-increasing budget, to manage spend. This was largely the focus of Learn with Google at SES San Francisco, a full-day track that gave participants a chance to get up close and personal with a few of...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider respective scale measurements (1=Low, 3=High, etc.and weight/importance to aid scoring based on business priorities.e.g.timing, resources, budget, competitive edge, goal alignment, difficulty/risk, etc.