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  1. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Solving problems for free can result in branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader within your space. Not only are surveys routinely linked to, but they...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But do it strictly for branding and exposure, not for SEO, going forward. If you're doing really high-quality guest blogging to get exposure or branding, that's great, but the majority of guest blogging offers these days are sliding into scuzzier...

  3. The Bra Tree – A New Way Of Thinking About Evergreen Content

    Suddenly, your boring evergreen content becomes an active reinforcement of your branding. Review corporate branding or style guides first. Check your current content for items that don’t fit the branding guide – even pages like privacy and shipping...

  4. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    So how can marketers with goals like driving in-store purchase or branding objectives – those similar to TV – build and measure their campaigns? He published a post on the Facebook blog Monday, reiterating the benefits of the program as well as...