Dan Schwabel, bestselling author of the book Me 2.0 and publisher of the Personal Branding Blog, said it best: "If you want to be known for everything, you'll be known for nothing. If you Google Kris Carr, the two personal branding phrases that...
The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business development professionals and marketing opportunities via LinkedIn targeted, real-time lead gen advertising.
You can also try co-branding an infographic with an authoritative, relevant site to get them to link to it as well. Find out and write a feature article about them on your blog. And many times they'll drop a note about it on their blog: "I was...
Personal branding: The key benefit for an author is visibility within the SERPs, which helps with branding. If the blog doesn’t add the markup, you don’t get the credit. Remember to complete the circuit by adding a link to the guest blog post...
Bloggers are motivated by a variety of different things, such as money, branding opportunities, and partnerships. Take a step back and think about what motivates you when reading a blog. The key learning here is that you need to know what readers...
Because marketing and branding professionals are seen as more of thought-leaders, these business professionals will need to spend good time finding and answering questions that work within their knowledge-base and update their statuses with...
Stickygram lets you take your online Instagram photos to offline branding with magnets of your fave shots! Webstagram: Instagram web viewer Webstagram lets you track keywords, popular photos and hashtags while also offering Follow Me button to a...
Before you start to create or enhance your LinkedIn profile, you need to then determine, what I call, your personal branding keywords. Defining your personal branding goal is the first action you need to take.
Suddenly, your boring evergreen content becomes an active reinforcement of your branding. Review corporate branding or style guides first. Check your current content for items that don’t fit the branding guide – even pages like privacy and shipping...
Personal Branding Tips s personal branding tips for LinkedIn: She set out to teach participants how to effectively use LinkedIn for personal branding, company marketing, market research and lead generation.
So how can marketers with goals like driving in-store purchase or branding objectives – those similar to TV – build and measure their campaigns? He published a post on the Facebook blog Monday, reiterating the benefits of the program as well as...
And because in many ways social media is more about personal branding, (as opposed to company branding) authorship starts to make a lot more sense. By connecting your Google+ profile with all of the websites you publish content on, it means that...
Use your extended branding channels for specific purposes. Clean Title Tags img class="alignnone size-medium wp-image-3252" title="pew-pew-pew" src="http://www.example.com/blog/wp-content/uploads/2012/24/pew-pew-pew-300x225.jpg" alt="adorable cat...
Google+ is all about the personal branding, and they insist that you use your real name for your profile. If you want to use a business name, blog name, or keywords, save it for your Google+ Page. My Google+ page for my blog isn't ranking in the...
Myth: PR delivers its primary value in traffic, branding, word-of-mouth buzz, awareness, influencer mindshare, and thought leadership. A much better approach is to search for reporters based on what they have actually covered in the past, using...
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Drive targeted traffic to our site, garner organic links, branding, and conversions. The interview theme is consistent with our webinars, social messaging, guest blogging, and even usual blog interactions via commenting.
Social media offers a lot in the way of "personal branding. To blog or not to blog? No announcements, no warnings, just no more blog posts. It's a Lot More Than Just a Tweet or a Blog Post Now I read Roger's new blog, "The Showbiz 411: Hollywood to...
Naslund blogs at Altitude Branding, focusing on brand building and social media marketing for business. And she is a contributor to the popular MarketingProfs Daily Fix blog, and she keeps her personal blog at Innacurate Reality.
This is important if you're interested in branding yourself or your company. Also, Twitter doesn't give you much space for your bio, so you can use the left side of your custom background picture to display more information about yourself, like...
