Therefore, in addition to the potential ranking benefits that Google authorship provides, it also presents a great branding opportunity. Most SMBs aren't able to invest in massive branding campaigns, and therefore have limited brand awareness.
You can also try co-branding an infographic with an authoritative, relevant site to get them to link to it as well. They'll often link to it from their personal faculty page, which contain lists of other relevant links, with potential co-citation...
Personal branding: The key benefit for an author is visibility within the SERPs, which helps with branding. Google+ is the future of search. Believe it. If you aren’t on Google+, you're on the path to irrelevance.
Bloggers are motivated by a variety of different things, such as money, branding opportunities, and partnerships. Thus, that credible and consistent brand message needs to be present on your site – think of your website as your brand's personal...
Because marketing and branding professionals are seen as more of thought-leaders, these business professionals will need to spend good time finding and answering questions that work within their knowledge-base and update their statuses with...
Stickygram lets you take your online Instagram photos to offline branding with magnets of your fave shots! Personalization.The content can be more personal and speak to users in deeper ways than ads and promos.
Before you start to create or enhance your LinkedIn profile, you need to then determine, what I call, your personal branding keywords. Defining your personal branding goal is the first action you need to take.
Suddenly, your boring evergreen content becomes an active reinforcement of your branding. Review corporate branding or style guides first. Check your current content for items that don’t fit the branding guide – even pages like privacy and shipping...
She set out to teach participants how to effectively use LinkedIn for personal branding, company marketing, market research and lead generation. Personal Branding Tips s personal branding tips for LinkedIn:
So how can marketers with goals like driving in-store purchase or branding objectives – those similar to TV – build and measure their campaigns? Facebook assures privacy watchdogs the user data will be anonymized via encryption and that no personal...
Facebook ads function in terms of branding and overall recognition, but direct sales do not typically result. With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method...
In this challenge they display Google and Bing search results side-by-side with all the branding stripped out and allow users to vote for their preferred set of results based purely on merit. Bing has created a page that allows the user to search...
Shoppers now turn to the web to make their purchases, readers download their books from it, companies base their branding and marketing strategies on it. But it has quickly become the cornerstone of how we carry out just about every task in...
Given Google’s continuous feature evolution and heavy promotion of Google+ over the last several months, we took another look at what, if anything, has changed in the SERPs since January when it comes to social networks visibility in personal...
Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. Advanced Targeting goes further and allows marketers to set parameters...
And because in many ways social media is more about personal branding, (as opposed to company branding) authorship starts to make a lot more sense. Blogging is a great way to build a personal brand – plus it opens doors to further opportunities...
Include the logo in images as much as you can for an extra branding punch. This list barely scratches the surface of image processing software out there, but I’ve had great personal experiences with these platforms in particular.
You’re going to have to work really hard to convey a message in this space; it may be more sensible to use cover image space for branding and leave the promotion and calls to action for the content section of the Timeline.
Use your extended branding channels for specific purposes. Search Plus has magnified the importance of blending your web marketing strategy so that it will adhere to the at once social, personal, and personalized search algorithm.
Google+ is all about the personal branding, and they insist that you use your real name for your profile. Do you believe that links from these Google+ pages are helping your personal or business brand in search results?
