If you've completed all the SEO basics of personal branding and set up all your Google Authorship tags properly it's time to move on to some big hits that will really get you noticed. Basic Personal Branding Rules
Branding Keep in mind this is a fundraiser, so make the story personal. This personal touch goes a long way in securing donations. My accountant, my insurance agent, my mechanic, my doctor, my dentist – no one that appears on my personal and...
The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business development professionals and marketing opportunities via LinkedIn targeted, real-time lead gen advertising.
Therefore, in addition to the potential ranking benefits that Google authorship provides, it also presents a great branding opportunity. Most SMBs aren't able to invest in massive branding campaigns, and therefore have limited brand awareness.
You can also try co-branding an infographic with an authoritative, relevant site to get them to link to it as well. They'll often link to it from their personal faculty page, which contain lists of other relevant links, with potential co-citation...
Personal branding: The key benefit for an author is visibility within the SERPs, which helps with branding. Google+ is the future of search. Believe it. If you aren’t on Google+, you're on the path to irrelevance.
Bloggers are motivated by a variety of different things, such as money, branding opportunities, and partnerships. Thus, that credible and consistent brand message needs to be present on your site – think of your website as your brand's personal...
Because marketing and branding professionals are seen as more of thought-leaders, these business professionals will need to spend good time finding and answering questions that work within their knowledge-base and update their statuses with...
Stickygram lets you take your online Instagram photos to offline branding with magnets of your fave shots! Personalization.The content can be more personal and speak to users in deeper ways than ads and promos.
Before you start to create or enhance your LinkedIn profile, you need to then determine, what I call, your personal branding keywords. Defining your personal branding goal is the first action you need to take.
Suddenly, your boring evergreen content becomes an active reinforcement of your branding. Review corporate branding or style guides first. Check your current content for items that don’t fit the branding guide – even pages like privacy and shipping...
She set out to teach participants how to effectively use LinkedIn for personal branding, company marketing, market research and lead generation. Personal Branding Tips s personal branding tips for LinkedIn:
So how can marketers with goals like driving in-store purchase or branding objectives – those similar to TV – build and measure their campaigns? Facebook assures privacy watchdogs the user data will be anonymized via encryption and that no personal...
Facebook ads function in terms of branding and overall recognition, but direct sales do not typically result. With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method...
In this challenge they display Google and Bing search results side-by-side with all the branding stripped out and allow users to vote for their preferred set of results based purely on merit. Bing has created a page that allows the user to search...
Shoppers now turn to the web to make their purchases, readers download their books from it, companies base their branding and marketing strategies on it. But it has quickly become the cornerstone of how we carry out just about every task in...
Given Google’s continuous feature evolution and heavy promotion of Google+ over the last several months, we took another look at what, if anything, has changed in the SERPs since January when it comes to social networks visibility in personal...
Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. Advanced Targeting goes further and allows marketers to set parameters...
And because in many ways social media is more about personal branding, (as opposed to company branding) authorship starts to make a lot more sense. Blogging is a great way to build a personal brand – plus it opens doors to further opportunities...
Include the logo in images as much as you can for an extra branding punch. This list barely scratches the surface of image processing software out there, but I’ve had great personal experiences with these platforms in particular.
