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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    After a few tweets back and forth from her personal Twitter account, Lisa decided to share her video with them. She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying careful attention to the most vocal...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    One Thursday, British Outfitters' Twitter account started to light up. Send a personal follow-up email to ask them their opinion. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    And as of June 2013, the tool is free of charge (Open Site requires a paid account with Moz). Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Cutts statement seems quite definitivie that no, those signals aren't taken into account. I think both of those services represent a fantastic avenue, it's a way to drive visitors and traffic to your site, it's a way to let people know about news...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So it is still worthwhile for authors to reach out for guest blogging, provided it's high quality content (and it probably is in your best interest to suggesting nofollow links, or link to a Twitter account, Google+ page or Facebook page instead).

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Pages soliciting personal information, such as personal identification numbers, bank account numbers, driver's license numbers, etc.which could be used for identify theft. Pages used for monetary transactions, on which users might give their credit...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Having a personal Facebook page and Twitter page is good, but that doesn't make you qualified to run a business' social media account. It's a seller's market. That is if you're selling digital marketing services in the form of social media, content...

  8. Twitter Speak From @ to Z – Terms & Definitions

    Simply visit TweetDeck.com and sign up for an account in a few short minutes. You can sign-up for a free bit.ly account so that all of your tweets and their metrics are in one spot. A verified Twitter profile is a way for Twitter to let its users...

  9. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    For the more extroverted and social video savvy brand reporters, Google+ makes it possible for anyone with a web cam, Google+ account and high speed Internet connections can turn any moment into an instant on-air collaboration or pseudo talk show.