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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In 2013 alone, five of the top personal luxury brands spent nearly $22 million on paid search in Google AdWords. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Chapter 4 – my personal favorite – teaches you how to create an optimization plan. Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites as soon as they walk...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Sharing personal experience is a form of everyday expertise. This is an example of sharing personal experiences (in which they are experts), not medical advice. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    I would like to highlight my personal favorite example of a financial institute that really gets content marketing. Posts on personal finance and teaching children about money After all, everybody needsgood and reliable information when it comes to...

  5. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it was a sponsored post – using a very specific wording from the company. When your social media campaign attracts the attention of...

  6. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    It's hard to pull out specific sessions, but some of my personal highlights on the SEO side would be hearing how Jackson Healthcare have tackled the mobile challenge; or if you're deep into the SEO side of things, the SEO Diagnostics session from...

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  8. 5 Fast Facts about the EU's Privacy Ruling on Google

    As a controller, it's responsible for the links it provides in its search results, and Google should be compelled to remove them when they encroach on personal privacy. On May 13, the European Court of Justice (ECJ), the highest court in Europe...