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  1. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it was a sponsored post – using a very specific wording from the company. When your social media campaign attracts the attention of...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    It's hard to pull out specific sessions, but some of my personal highlights on the SEO side would be hearing how Jackson Healthcare have tackled the mobile challenge; or if you're deep into the SEO side of things, the SEO Diagnostics session from...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  4. 5 Fast Facts about the EU's Privacy Ruling on Google

    As a controller, it's responsible for the links it provides in its search results, and Google should be compelled to remove them when they encroach on personal privacy. On May 13, the European Court of Justice (ECJ), the highest court in Europe...

  5. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Similar in vagueness to that of an individual's personal credit score, with Quality Score marketers are offered little information about the right timing, ratios or cause and effect of their efforts. Digital marketing agency 360i announced this...