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  1. What’s the Deal With Links From M.Biz? Should You Disavow?

    I’d like to preface this article by saying that some of what I am writing is simply personal preference as I do not know with certainty how Google handles these links. Several times a week I get an email from a site owner who is asking whether they...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Leveraging personal relationships with like-minded industry professionals, especially bloggers, is a very effective tactic that is commonly under-utilized in enterprise environments. It's always best to leverage personal relationships whenever...

  3. Last-Minute SEO - Here Come the Holidays!

    It means offering something of value, whether spoken, written, or personal, and being the face behind that value. If unknown (not a good idea) NEVER hire one off a freelance or site or without personal reference unless going out of business is a...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been...

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    This campaign was intensely personal. The personal engagement of employees in executing the campaign was vital to the authenticity of the campaign. Personal Connections Pay Off A personal engagement requires human-to-human contact.

  6. Google Responds to 'Right to Be Forgotten' Questionnaire

    Personal information; In light of the most recent European ruling on the so-called "Right to Be Forgotten," Google issued a public, or what it called "transparent," response to a questionnaire it received from the Article 29 Working Party, an...

  7. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In 2013 alone, five of the top personal luxury brands spent nearly $22 million on paid search in Google AdWords. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five...

  8. 14 Top-Notch Resources to Help You Become a CRO Expert

    Chapter 4 – my personal favorite – teaches you how to create an optimization plan. Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites as soon as they walk...

  9. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    I would like to highlight my personal favorite example of a financial institute that really gets content marketing. Posts on personal finance and teaching children about money After all, everybody needsgood and reliable information when it comes to...