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Person In Charge

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  1. 8 Tips for Building Your Internal Content Marketing Strategy

    Create a respect for, and culture of, content in your organization by putting someone in charge of it and giving it a face. This person should also be the one tracking the metrics behind the organization's content and tweaking things as needed.

  2. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    To compound matters, many but not all of these websites charge a fee to take the images down upon request. Add to that the fact that a charge of drunk in public could be right alongside a charge of child molestation, and you could see how it might...

  3. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Valerie Cecil is in charge of all outreach from CitationLabs.com and she's learned the value of a detailed process to do the job, “finding broken link opportunities is difficult and so you want to make the most of them and that means planning the...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Your average CPC and what they will charge you won't actually be $6 or $7. We've seen a trend that by the fourth or fifth time you follow up with them, there's some sort of cue that tells them, "OK, actually respond to this person, because we need...

  5. Google Rolls Out Car Insurance Comparison Shopping in UK

    The difference is subtle, but allows for Google to charge a fee for listing, rather than an affiliate percentage of sales, if they so choose. John Paleomylites, former Managing Director at BeatThatQuote.com, now works for Google and is listed as...

  6. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    If there’s no current content strategy or creative-in-charge, then is this something that the client is willing to allow you free-hand in and do they have the required budget? Thompson’s pro-tip is to “get to know the individual medium guidelines...