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  1. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. The new rules of selling and customer service are...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    That user already follows the person whose tweet they’re now seeing. From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for "isn’t the most relevant experience for a...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He talked about the loss of referrer data, where you might not know if a person came from Google. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their...

  4. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Though a user is the same person while using mobile or desktop, he is in a different mindset, and his receptivity to advertising is different. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement...

  5. How to Solicit Feedback from Prospects and Customers

    Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy, testimonials, specs, psychological triggers to buy, etc.that would make any sane person pull out their wallet and give...

  6. Google Responds to 'Right to Be Forgotten' Questionnaire

    The individual -- i.e.whether the person in question is a public figure; In its opening letter, Google notes it moved quickly to comply with the ruling and acknowledges its approach will evolve over time as it works through the process.