Doing this takes a combination of data mining and a good CRM system that collects the "richer" info about the person. Undoubtedly you will be investing a great deal of time and money into the project and getting a key person involved is a key...
Every person who touches the content in your organization should have one. What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
Condé Nast did a great piece identifying which illustration in the Doodle matched which Gaudí piece, along with a write up of where they can be viewed in person. Today is the birthday of Antoni Gaudí, a Spanish architect born in 1852 who was...
conversations with the person next to you on an airplane, a keyword is one of the first things out of your mouth. There is so much more to keywords than traffic. They're the biggest descriptor of your business, your self-identifier, and you don't...
This is an especially tough one as the hacked area may be completely invisible to you, by design of the person who hacked you. Have you ever received a Google Webmaster email stating that your site was given a "manual spam penalty" for having "pure...
In addition to publishing data, brands who embrace the data created by individuals, such as customers, bloggers, reviewers, media, etc.will become organically connected to that topic, as well as the person and those they are connected to, and...
Dubbed Project Loon, the venture aims to liberate those 5 billion or so people on Earth without Internet access, because "for every one person in the world that can get online, there are two that can't.
If the person follows you back, send a DM. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a...
A recent study covered in the Journal of Science found that, although scientists knew human's DNA differed very little from one person to the next, we're actually even more alike than previously thought.
Jenkins gave the example of going into a Home Depot, not being able to find what you want, running into a rude sales person, and thinking, "I'm never going to Home Depot again, I'm going to Lowe's. But did you know that email plays a very important...
Here you can see search term or exact word or set of words a person enters when searching on Google. This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the...
Thirty-eight percent of viewers spoke to someone in person about the video, showing a social video view to stimulate real life conversation: what starts online becomes interchangeable with real life in the minds of today's consumers.
Jon Cooper: It depends on the level of social distance between you and the person you're calling out. Pete Attia: I think it really depends more on the person than the vertical. Egobait exists for one main purpose: to increase visibility (which...
This person is likely very close to making that purchase. Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor's...
In many cases, the person who is auditing links and asking for link removal is not the same person who made the links that got them into penalty trouble. Are you the owner of a good quality site who has been asked to remove a link, or multiple links?
Somewhat naively, I made the mistake of assuming for longer than I care to admit that once the person became a paying member and joined the paid audience, they no longer were part of the free audience.
In today's social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows?
What is the impression I want to make on the person reading it? Have you ever entered a website while researching a product or service, only to be confronted with massive amounts of content on a poorly designed website?
Person Schema Using a "Person" schema is a great way to format a large amount of data about an individual to create a nice snippet in the search engines when someone searches for their name. To be honest – I only found ONE person in the search...
According to Yandex, a person’s interests and preferences might clue them in to what they want to find. The search engine can figure out whether a person is looking for a book or a film even if they haven’t finished typing [The Great Gatsby] in the...
