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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Marketers know the value of delivering the right message to...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Moreover, if they can't describe how to use the research and analysis to drive design, then you're talking to the wrong person. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    All content on the website is produced by the same person or organization. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating websites and their pages.

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Plus, no one likes to see a person or a brand talk about themselves and only share their own content all the time. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.