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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    But you haven’t seen the last of me yet and there is no doubt that I’ll be catching up in person with everyone at the industry’s leading digital marketing event, ClickZ Live. The inaugural ClickZ Live New York kicked off with a bang earlier this...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Customize your approach based on the individual person. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll need to replicate this process for each of your different audience groups.

  5. SEO for Startups & New Businesses: An 11 Step Plan

    You need an earned media person who will drive this project forward continually. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time plan...