Read their stories to increase your peripheral vision. Approximately 5,000 marketers and search engine optimization professionals will be going to SES New York 2010 next week. In a challenging economy, it is even more important to keep up-to-date...
Part-way through the process, I realized that I had entered a parallel universe – like Episode 4 in Season 2 of Star Trek – where marketing had been replaced by learning and focus had been replace by peripheral vision.
The first thing you need to do is start using your "peripheral vision," writes Mary Ellen Bates in today's SearchDay article, Thinking Outside the Search Box. Turning to our favorite search engine has become reflexive for most people seeking...
Stay focused, but watch your peripheral vision. Sometimes, looking beyond search engines is the best, if not only way to find the information you're looking for. I call this information sleuthing approach thinking outside the search box.
Two important behavioral events are occurring here: Our eyes are jumping around on search results looking for direct matches, but we're also using peripheral vision which can indirectly help us locate information on the page.
