SEO News

Performing Placement Performance

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  1. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. Those are the two basic performance indicators – what everyone cares about anyway. You can also review how the sitelinks are performing, and axe...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Using this information, you can determine what other images you should be pinning on Pinterest, what images/products to feature and highlight on your site or social media campaigns, as well as how to adjust placement of products on your site.

  3. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    You have to be smart, run placement performance reports and exclude irrelevant sites just like any other contextually targeted campaign. Your managed placement ad is competing against all the other ads in the action to take the #1 position and be...

  4. Media Attribution: How to Start Optimizing Your Media Allocations

    Now you’ve begun to use attribution to further your media allocation optimization without the added pain of determining the exact share per placement. You’re ready to begin seeing the “true value of media performance” and get the most out of your...