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Performing Judging Ppc Performance

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  1. Reading the Tea Leaves: Interpreting Keyword Reports

    For an advertising campaign with a motive of profitable sales, conversion data is key to judging whether the campaign is reaching profitability targets. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign...

  2. SearchDay | What You Need to Know Before Committing to SEO

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...

  3. SearchDay | Focus on Conversions

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...

  4. Judging PPC Performance: Focus on Conversions, Part 2

    Listen to David sharing his PPC tips in a live Search Engine Watch Webcast, "Profitable PPC: The Fundamental Secrets," on October 22, 2008. Next Monday I'll resume the discussion of PPC bidding strategies; how and when you should adjust keyword and...