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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. Content Efficiency Analysis Report How the content is consumed: Unique visitors, page views generated, and which content held...

  3. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    Not to be confused with quality score (the variable used to determine display of PPC ads), the quality website is a concept that endorsed and promoted by Google, Bing, and Yahoo. And, a quality website will always have a significantly better chance...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Offline, such as radio and TV ads Search engines want to do their jobs as best as possible by referring users to websites...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. For instance, you may find that some of your...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts...

  7. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    There has been plenty of speculation, running wildly from "the NSA told them to" to "they did it to force people to buy more AdWords ads! What is Secure Search Google AdWords advertisers still have full access to the keywords on every ad click...

  8. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. Lean Content, which focuses on developing value-adding, modern web media around a central thematic element as defined by a content...

  9. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    For the first time ever, three ads launched within the same month made it on to the top 20 most shared ads chart of all time – Dove’s "Real Beauty Sketches", Evian’s "Baby s "Ship My Pants". CPG/FMCG’s performance in Q2 was fuelled by two ads, Dove...