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Performing Bid Prices

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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    For example, visitors who reached the shopping cart may be a hotter lead for a conversion than one who only reached the homepage, thus supporting a higher CPC bid. Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on...

  2. State of Search: Strong SEM Industry Growth Projected in 2011

    The biggest benefit was clearly higher ROI, better bid prices, and more-bang-for-their-buck. Outsourcing continues to become more popular for SEO agencies, as the number of SEO agencies performing services in-house decreased from 51 percent to 44...

  3. SearchDay | Marketing your SMB with Time & Elbow Grease

    Over the past few days I've seen a sudden drop in bid prices. Yahoo's best performing properties are its portal pages. Marketing your SMB with Time & Elbow Grease, Part 1 SEW EXPERTS: LITTLE BIZ It's pretty obvious everyone is hurting and everyone...

  4. Reading the Tea Leaves: Interpreting Keyword Reports

    Then the advertiser could probably afford higher bid prices, which would improve the ad position on the search results page. If the advertiser also created a landing page with a headline and descriptive text using the words "green widgets," the...

  5. SearchDay | Focus on Conversions

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? Today's Top Story: David Szetela The answer will vary by advertiser, but one thing is...

  6. Judging PPC Performance: Focus on Conversions, Part 2

    Should you delete or pause under-performing keywords - or simply adjust their bid prices? Our simple rule of thumb is: you shouldn't make a decision about whether to adjust bid prices, or delete a keyword, until the keyword has accumulated at least...

  7. PPC Bidding Strategies: Prudence vs. Aggressiveness

    Next Monday I'll run through the methods and best practices for determining how and when you should adjust keyword and ad group bid prices. Bid just high enough to get into positions 4 through 8, so that your ad appears on the first search results...

  8. Tightly-Themed Ad Groups: The PPC Pro Advantage

    Meanwhile, next week I'll talk about the next step in the campaign-building process: determining the bid prices you should start with. At that point, they're apt to be performing searches just to see who the vendors are and what sizes, models, etc...

  9. Placement-Targeted Campaigns: Taming the Beast

    By doing so, you can set maximum bid prices separately per site, optimizing ROI for each one. Several readers have written to report that they've attempted to implement this strategy, but found that their new placement-targeted campaigns failed to...

  10. SEMDirector Offers Accountability to Enterprise SEMs

    To remedy these problems, SEMDirector has developed a "Marketing Action Platform," a hosted application which links into an advertiser's Web analytics, bid management, and CRM applications to automate the management of search ad campaigns.

  11. How Overture (GoTo) Works

    If not, you'll be told that there are "no suggestions," which means that you can't bid on that term. You wouldn't need to bid on both terms separately. Minimum Bid & Minimum Monthly Spend http://www.overture.com/d/about/advertisers/usdtcfaq_mb.jhtml