SEO News

Performing Ad Rotation

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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Oftentimes you have to up your bids to the point of, we've done it for some clients where we put $6 or $7 bids just to get to the rotation for Google. But it gets you in the rotation. These labels in breaking up your ad groups into these different...

  2. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    For its ad rotation, adCenter effectively chooses the best performing ad in an ad group, and will serve that ad for the vast majority of impressions. Ad rotation in adCenter may work a bit differently than it does in other ad networks.

  3. New LookSmart Tool Automatically Optimizes Best-Converting Ads

    The tool is dubbed SmartRotation and bases the optimization on a conversion tracking script that informs ad rotation. While other platforms only offer even ad rotation or optimization by click-through rate (CTR), LookSmart'€™s SmartRotation...