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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    If so, you probably want to think twice about removing it because, even though it may not have stellar engagement signals, it's still performing. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Due to the larger screen size, tablets are preferred over smartphones for performing research and lean back activities, such as reading and watching videos. Brands often create content strategies that cater to specific devices and their expected...

  3. The Difference Between App to App and Web to App Advertising

    While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS apps (in both app-to-app and web-to-app scenarios). This always on phenomenon presents a perfect opportunity...