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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Now, granted for most folks this is an oversimplification, but for the purposes of this article it allows us to identify the most important steps in the process, what the major obstacles are for execution, and some potential solutions for the...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google supports and has solutions for most mobile site configurations, which we can generally categorize by whether a site has unique mobile URLs. Many sites have unique mobile URLs and Google has solutions to help ensure crawling clarity in these...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    In order to take advantage of the Google Analytics Solutions Gallery, you must first create a new dashboard. Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but very few marketers have taken advantage of this free...

  4. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    This is also useful, for instance, if you use these attributes for other ad solutions, such as dynamic remarketing. You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab.

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Each one of these reports and many more are available by searching The Google Analytics Solutions Gallery and Custom Report Sharing. A single report designed to measure efficiency and performance across all streams of traffic to a website.

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Download and read more in the Google Analytics Solutions Gallery. Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search campaigns. There are endless possibilities to use Google...

  7. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    The integration between Adobe's leading web content and campaign management solutions enables marketers to deliver unparalleled, personalized experiences in the channels their customers prefer. Additional improvements: German language support and...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. There remains a disconnect between what senior marketers know needs to be done and what they...

  9. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    See more of Justin's advanced segments in the Google Analytics Solutions Gallery. How to Use this Segment: Apply all four segments to any report where keywords are important, such as a keywords performance reports and landing page reports, then...

  10. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    In this way, they very much play the same role as other content; that of helping buyers identify challenges and scope solutions to those challenges. Cross-link relevant solutions and content marketing assets from the website where appropriate.