SEO News

Performance Review

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  1. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  2. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should review keywords to target the ones that were successful in previous years. Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Assuming that your content is exceptional, having your blogging team reach out to their contacts and ask for a peer review or an opinion on the new content can very often lead to excellent suggestions on how to improve it, as well as links.

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One way is to manually click around and review every page on your website to assess its quality and value to your audience. Goal Completions: Low goal completions won't negatively impact your organic performance or invoke the wrath of Panda, but it...

  6. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Sure, we may find that certain products just don't stack up well and they don't meet our key performance indicator (KPI) requirements, but we may also find a handful of products that do well if we try them out again – especially since these...