SEO News

Performance Review

  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Review all your budgets to ensure that the budget is aligned to consumer demand. As my dad taught me, "Proper planning prevents poor performance. I know all of our brands and teams have been planning already for months and are now just fine-tuning...

  2. AIFMD: hedge funds reported to be struggling with reporting

    This gives the AIFM the ability to review and validate the report, before BNP Paribas submits it to the regulator. Although these costs may be charged to the fund entity, it will impact the net asset value performance numbers and may lead to...

  3. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  4. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should review keywords to target the ones that were successful in previous years. Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Assuming that your content is exceptional, having your blogging team reach out to their contacts and ask for a peer review or an opinion on the new content can very often lead to excellent suggestions on how to improve it, as well as links.