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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85 percent, and has since October...

  2. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    The social keyword research reports on Twitter keyword metrics such as: SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your own strategies. Ultimately, we want to see how we compare against the competition so we can leverage best practices and enhance our...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Marketers that still focus on an outdated dependence on rank checking tools will see their SEO performance decline rapidly. Moving from old school to new school tactics across page, content, search, and social sets you up for success in 2014.

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Online events in particular present a significant SEO and social media tie-in. Coordination of social media visibility in the form of share buttons, social media profile cross-linking, and "share-friendly" messaging.

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    An important aspect of social media that is often overlooked is that the typical social media share is a link to content. A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news.

  7. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    What Do We See in Google Organic Keyword Reports? This article is an attempt to explain what we see in keyword reports currently, show how PPC data can help guide SEO efforts, and finally a consolidation of initial thoughts and ideas to assist in...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    This includes generic organic search data, social media and other traffic insights. No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties.