SEO News

Performance Reports

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  1. Delving Into the Auction Insights Report

    Now we can see how performance has changed over time without having to download multiple reports with different date ranges. Although this was still very useful, pulling the reports I am covering in the next section would have been a huge headache.

  2. Secret Sauce LoMo Tips for More PPC Sales

    Correlate in-store sales reports Be sure each store location has its own campaign with a specific budget and strategy based on performance and analytics. Segment and refine each one-store campaign to inform your store performance metrics, and...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    This works very well with quarterly and annual reports or even one-time studies. The potential impact to SEO performance needs to be clearly articulated so that it can be considered as part of the justification for the program and the justification...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. That's why Groupon started looking at referrals they thought might be lumped with direct traffic...

  7. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Download product reports, and re-upload to automatically apply changes.

  8. gShift Gives Marketers Additional Ways to Track Content Performance

    The idea is that with the new module, marketers control which set of pages should be tracked for content performance, and can use these reports to supplement the broader goal of tracking for the website in its entirety.