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Performance Report Placement

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Review your placement reports. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Using this information, you can determine what other images you should be pinning on Pinterest, what images/products to feature and highlight on your site or social media campaigns, as well as how to adjust placement of products on your site.

  3. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    If you see a website within your placement performance report that is generating clicks but no conversions, you can exclude that entire website or a specific URL within that website. You can run keyword and placement performance reports within...

  4. Media Attribution: How to Start Optimizing Your Media Allocations

    Now you’ve begun to use attribution to further your media allocation optimization without the added pain of determining the exact share per placement. You’re ready to begin seeing the “true value of media performance” and get the most out of your...

  5. How to Expand Your Display Network Targeting Using Remarketing Information

    We'll continue with the example from my previous article; these are the websites we found in our remarketing placement performance report: In order to expand your Display Network distribution, you must first run a placement performance report...