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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM...

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze marketing campaigns and their performance? Are you trying to set marketing budgets and need to understand what is working and what should be cut? Are you looking to analyze site performance, mobile, engagement, PPC, SEO...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    Knowing which pages are gathering the most visits is very useful when assessing marketing performance. We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Why all the mystery around content and content performance? BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Step 2: Plan Your Content Investments and Practice Content Marketing The idea is to do content marketing, not content creation. Having a content metrics and inbound marketing reporting plan in place before you launch is a great way to ensure these...

  6. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    To prepare for international Facebook marketing, Marin gave the following tips in its report: If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads...