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  1. 3 Must-Know Findings About Cross-Channel Attribution

    While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. Paid search ranked fourth on the list, with 78 percent of marketers using it to drive their marketing, but it...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Content Performance Marketing: 3 Steps to Success The right path is marked "content performance marketing," and it’s less about how we get there and more about what we’ve accomplished along the way. In this post, we’ll talk about three key...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM...

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze marketing campaigns and their performance? Are you trying to set marketing budgets and need to understand what is working and what should be cut? Are you looking to analyze site performance, mobile, engagement, PPC, SEO...

  5. Google Analytics Content Reports: Understanding the Key Benefits

    Knowing which pages are gathering the most visits is very useful when assessing marketing performance. We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Why all the mystery around content and content performance? BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at...