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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. However, it says advertisers often lump high-spend products into bid groups with lower-converting...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    AdWords' paid and organic report. Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. In this session at BrightEdge’s Share 14 event, brands like...

  5. How to Solicit Feedback from Prospects and Customers

    If it's less than $500 an hour, I consider that a subpar performance. One of my autoresponder messages arrives a day after my prospect arrives at my website and signs up to download a free report. It used to be a quite long and formal request for...