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Performance Report

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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Gauge demand by looking at the historical performance of your Web content over time, observing the peaks and meadows. Content performance marketing starts with understanding the demand for content. Targeting demand is simply not enough to achieve...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. However, it says advertisers often lump high-spend products into bid groups with lower-converting...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    AdWords' paid and organic report. Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. In this session at BrightEdge’s Share 14 event, brands like...