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Performance Report

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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The gap between the two device classes has been a persistent one with this quarter’s results mirroring performance from two years earlier,” RKG said in its report. On the organic side of things, reports show “(not provided)” keyword data in Google...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The number of factors that may influence your PPC performance is almost endless. I think this where many PPC mangers turn when performance shifts within an account. PPC managers have to do exactly this when analyzing statistics and deciphering what...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    From the report: Why all the mystery around content and content performance? BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Look at this report at least once a week once you launch. Linkdex has a great Content 360 report that aggregates SEO and social sharing metrics into one URL-level report. Put SEO and content metrics on somebody's performance plan and make sure you...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search campaigns. End to End Paid Search Report This custom report for Google Analytics contains all the goodies needed to get a...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor...

  7. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Enter the competitive intelligence report. For the report to yield the best results, it’s critical to find the right “competitors” to research. Decide what the ultimate use is for this report. The insights from this report can help you: