A mature, sustainable, profitable PPC account is a result of countless tweaks, adjustments, and modifications over time. Ongoing PPC campaign optimization requires focused persistence. Campaign managers know that there are few, "silver bullets," or...
Impression share, while valuable in some cases, can provide a drastically inaccurate snapshot of your PPC campaign’s performance. When looking at conversion rate from the 50,000 foot level, it can be a great number to show the health of your PPC...
SEW spoke to Avinoam Zelenko, Product Owner of Keyword Lift and Analytics Driven Engagement at LivePerson, who explained that although this latest product is focused on paid search traffic, the software does not manipulate keyword bids (or change...
One method of gauging organic keyword profitability and traffic potential is to run a quick and dirty PPC campaign. "How profitable are those keywords? If you're working on an aged site with Webmaster Tools implemented, you might also grab site...
Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. This small change should help save the average PPC account manager a few hairs on their head...
Overall performance data can also be used to weed out bad assets, non-performing domains and identify click fraud to ensure budget is allocated as efficiently as possible. Overall Performance and Trends
To place a value on SEO use organic traffic data and PPC keyword data to project spend – just like you would PPC. Quantifying the value of an SEO (just like you would with PPC) project prior to its start allows clients to invest more based on these...
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Each will have a different existing knowledge of PPC and requirement for the data.
In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account.
Brands in 2012 will look for ways to not only watch their cost per application, but also look for profitable, high quality customers who they can cross-sell additional products. In 2012 brands will move tablets into their own bucket of performance...
For more detail on social signals and PPC, read my previous column, "How Social Media Affects Paid Search . My hope is that this article will establish signals as part of the PPC managers’ vocabulary, so that we can continue to document and...
Paid search or pay-per-click (PPC) advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. PPC ads are brief, so avoid confusion as much as possible.
In 'Taking Paid Search Performance to the Next Level', Marin offers an optimization framework based on their own methodology, with tips to help marketers discover the most impactful activities to increase campaign performance.
If you save the filters below in your own accounts (at keyword level) I guarantee you'll save time and always know what needs attention in your PPC campaigns. You want this filter to identify keywords whose cost is above what is profitable for you.
My series on adCenter PPC optimization continues next time, when we’ll discuss strategic keyword expansion methods to fill the match gaps. We all want to improve our performance on adCenter. If triplicating your bids doesn't sound like a profitable...
Account Bingification for Dummies - How to Convert your Google Adwords PPC Account to Microsoft Adcenter. PPC Bid Management for Branding - ClickZ Top PPC Tips for Smartphone Advertisers - adCenter Blog
To illustrate the many pay-per-click (PPC) tactics that have proven successful in generating billions of dollars in revenue for our clients, we created a PPC tactics chart that serves as a guide for marketers looking to squeeze efficiency, blow...
The most profitable PPC ads don't always have the highest quality score. In the example above, the affiliate PPC ad was triggered just moments after they already were on the clients' site. Make sure that PPC ad text you're running is the ad that...
Human interaction is and will remain to be the key to PPC success (or else I'm out of a job! Some might argue that this was to the detriment of PPC as a whole, but alas some advertisers needed this feature.
The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
