SEO News

Performance Metrics

RSS
  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. Our process for assessing mobile engagement starts with having the ability to...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Therefore, when you analyze the performance of your content marketing, you should treat each of these components separately and measure them using different metrics. Let's now define those four components and then the metrics and analysis each...

  4. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  5. Google Analytics Content Reports: Understanding the Key Benefits

    Time on Page: Uses the time metrics available for the page and works out the average across the pageviews. We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn...

  6. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  7. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Are There Any Indications Within the User Engagement Metrics? I think this where many PPC mangers turn when performance shifts within an account. PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing...

  8. SEO for Startups & New Businesses: An 11 Step Plan

    Put SEO and content metrics on somebody's performance plan and make sure you have the resources in place to get the work done. Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages...