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Performance Metrics

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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your conversion rate. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Now, it's worth noting that each of these metrics on its own would necessarily constitute a...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. A dashboard that drills down into detailed content metrics individually by page or a group of pages and...

  4. Content Conundrum: The Vanity vs. Performance Dilemma

    However, if you tie this to a business or performance objective, then the metrics become useful indicators as part of a large content measurement equation. Your audience objective: If you don't know and understand your audience, then your content...

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. Our process for assessing mobile engagement starts with having the ability to...

  7. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Therefore, when you analyze the performance of your content marketing, you should treat each of these components separately and measure them using different metrics. Let's now define those four components and then the metrics and analysis each...

  8. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  9. Google Analytics Content Reports: Understanding the Key Benefits

    Time on Page: Uses the time metrics available for the page and works out the average across the pageviews. We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn...