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Performance Metrics

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  1. Secret Sauce LoMo Tips for More PPC Sales

    Segment and refine each one-store campaign to inform your store performance metrics, and determine brick-and-mortar sale correlation with particular mobile campaigns. An optimized local strategy aligns with storefronts, hours, inventory, and...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Expectations can be very tricky to manage and agreeing on the metrics that will define success or failure upfront is extremely important. These tools can help you win more business by including competitive, keyword, and specific ad performance data...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review authority metrics Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. While the direct impact on SEO is very low, these...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In fact, backlink quality is one of the most important SEO metrics as it relates to off-page factors, Searchmetrics says. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your conversion rate. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Now, it's worth noting that each of these metrics on its own would necessarily constitute a...

  7. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. A dashboard that drills down into detailed content metrics individually by page or a group of pages and...