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Performance Metrics

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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In fact, backlink quality is one of the most important SEO metrics as it relates to off-page factors, Searchmetrics says. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your conversion rate. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Now, it's worth noting that each of these metrics on its own would necessarily constitute a...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. A dashboard that drills down into detailed content metrics individually by page or a group of pages and...

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    However, if you tie this to a business or performance objective, then the metrics become useful indicators as part of a large content measurement equation. Your audience objective: If you don't know and understand your audience, then your content...

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...