While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like bounce rate, time on site, pages/visit, etc) are important for determining relevance to...
The old metrics may not apply in the same way. To bring this full circle, after explaining the high probability of my failure to the softball team, they seemed to have the right expectation for my performance.
Viewer enjoyment of branded video is important because it has a direct impact on key brand metrics. So, do social video recommendations significantly impact traditional brand metrics? Ultimately, enjoyment of the video correlated positively with...
Any metrics which return an average would help with analysis, as those with high / low visits would be skewed and make the report misleading. This is great for comparing the performance across locations.
At its core, Google Webmaster Tools is all about metrics: what's getting indexed, what's getting linked, and what's getting traffic. This shifts the perspective and shows your current statistics as well as looking at your change in performance over...
Another great feature is Competitor tracking, where you can see competitor activity and other metrics. Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access to Pinterest analytics, or to...
Google Webmaster Tools and / or Google Analytics will expand its reporting to display server data such as calculated server load, server response, page elements' load, consecutive requests and other page, site and server performance metrics...
Also, Google only shows two metrics in their performance graphs. The default view is interesting, but let's say you'd like to drill into the metrics a bit. In this example, if you wanted to see keywords with a CTR higher than 30 percent, you'd get...
If you use Google’s AdWords Editor, they have made some updates in the new 10.1 version of the editor to include tools for making bulk changes on enhanced campaigns and to include performance stats and metrics.
Analyze Engagement Metrics (e.g. Reported revenues per click for each device reflect the disparity in performance on phones as well. The good news is search ad providers are acting to give advertisers the tools to remain profitable despite this...
Many advertisers have legacy campaigns that are segmented by device and have set CPA bids based on device-specific performance metrics. The silver lining here is that your performance history will carry over (device specific).
When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were delivered but never seen and therefore had no ability to influence consumer behavior.
Proving the Value of Your Search Campaign: Tangible SEO Metrics SEO performance: Rank, visits, leads, conversion rates. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic...
How to Use this Segment: Apply this segment to any reports that compare landing pages on your site against your website's goal metrics to identify the top landing pages in the form of both blog posts and other pages on your website.
Even though these metrics are similar, you still need to consider how you adapt those experiences by device given customer quality, or life-time value. With enhanced campaigns coming, many people will take the easy way out and let all performance...
Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit of content will provide your business with the necessary feedback to know when and where to invest to achieve the best possible...
In Google Analytics, the "Navigational Summary", found in the "Content" section, provides important performance metrics. Define visitor success metrics of specific pages SEOs created or made recommendations for, by way of traffic, page performance...
ComScore has been pushing its own validated Campaign Essentials tech that measures viewability along with other quality metrics. Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal...
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and...
How Often the App is used by Visitors: Visitor intent and visitor metrics are great and it can tell you a lot more about how people feel about your brand, about your app and about the interaction with you as a company.
