SEO News

Performance Metrics

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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Are There Any Indications Within the User Engagement Metrics? I think this where many PPC mangers turn when performance shifts within an account. PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Put SEO and content metrics on somebody's performance plan and make sure you have the resources in place to get the work done. Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Most User Engagement Metrics Were Weak However, other user engagement metrics were rather poor – to put it nicely: We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t.

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Essentially, you want to plot on the grid all the different metrics you want to look at for the different competitors. For a top-level overview of the competitive landscape, make the columns your individual metrics that you want to track such as ad...

  6. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    It points people in the right direction in terms of what metrics they should be focusing on. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Look at your metrics for guest blogs you have done in the past and measure the performance of that link outside of passed PageRank. That's always how I've viewed it, yet some of us got so caught up in the link building tactics and ranking metrics...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...