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Performance Metric

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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and...

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. Ensure that vanity metrics play a part of your measurement process but as a facilitator rather than...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. IBM has predicted that ROI will be the leading metric...

  4. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. In web marketing, multiple channels work together to boost return on...