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Performance Metric

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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. Ensure that vanity metrics play a part of your measurement process but as a facilitator rather than...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. IBM has predicted that ROI will be the leading metric...

  3. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. In web marketing, multiple channels work together to boost return on...

  4. 11 Must-Measure KPIs for Content Marketing Success

    Referrers are an important metric to gauge. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs). This data can then be used to refine your approach and...

  5. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    What "quick win" metric can you identify for your prospects, and measure for them? We enjoy strong performance because of how it makes us feel. An entire industry of wellness programs and lifestyle medicine have arisen to help us turn our bad...

  6. What You Can Learn From Google Analytics Mobile Reports

    Very high bounce rates (though not a hugely reliable metric) can be used to gauge whether or not there might be a problem on that technology. It's also worth noting that this report doesn't include desktop device information, meaning you can't...