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Performance Measurement

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Define specific goals with KPIs or dashboard measurement in the proposal before the contract is signed. These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal.

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. The reason is simple: until today, more cross-device activity has remained untracked than tracked, taking away the legitimacy of...

  4. Mobile Advertising Measurement: Winning the Long Game

    Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns: However, relying on web analytics to measure the performance of your mobile campaigns may leave many blind spots in your...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in...