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Performance Measurement

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  1. Mobile Advertising Measurement: Winning the Long Game

    Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns: However, relying on web analytics to measure the performance of your mobile campaigns may leave many blind spots in your...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. While some have always approached the digital space...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    If a current SEO and content marketing strategy is being executed on, ensure mobility has been taken into consideration for keyword research and conversion measurement. Not provided)" and "(not set)" have made keyword performance tracking much more...