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Performance Marketing Alliance

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  1. Biggest Search Events of 2011 & Predictions for 2012

    Ostensibly, the alliance was part of an aim to deliver faster, more relevant results to users of both Yahoo search and Bing, with collaboration in other areas like paid search, too. And it seems, unlike with Google, web marketers were able to...

  2. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. In describing the terms of their licensing agreement, Covario said they will, “utilize...

  3. SES Toronto 2011: This is NOT Your Father's Oldsmobile

    This year, Tracy Smith, VP, Performance Marketing & Go-To-Market, Yellow Pages Group, will be the keynote speaker on Day 2. Content Marketing Optimization Smart Mobile Marketing What Every Paid Search Advertiser Needs to Know About the Bing/Yahoo...

  4. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    By understanding the state of paid search performance on this channel, you can make more informed decisions about how to allocate spend in the U.S as well as how to anticipate future changes as the Search Alliance is rolled out internationally.

  5. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    With the alliance came improved reporting and insight into the Syndicated Search Partners. Now you can compare performance of Search vs. Pull these rows into another spreadsheet and total all of the columns for a sum of search performance.

  6. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    This search alliance should have a wide ranging impact on the paid search marketing business in general. Dr Sid Shah, Director of Business Analytics, at Efficient Frontier also provided some of their data on the overall growth trajectory of Bing...

  7. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    SES San Francisco gets underway two weeks from today on August 17 and ClickZ's Connected Marketing Week starts the day before on August 16. Alexandra Kenin, the Product Marketing Manager at Google, will walk the audience through an overview of the...

  8. Covario Still Sees 2010 Tech Ad Spend Rising 14%-18% As Q2 Figs Show Double-Digit Growth

    Covario, the provider of interactive marketing analytics, said it still sees global search ad spending by high-tech and consumer electronics firms growing 14% to 18% in 2010. The search giant registered a 16% spending increase from the previous...