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  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Here is a list of other common events mobile app marketers are...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    Each of us has our own idea of what it entails, but at the end of the day, I think it can be generalized as marketing. Many even consciously separate their marketing from their optimization efforts, as if each can afford them success independently.

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The topic is once again front and center in the Web marketing industry with research coming from WordStream, which recently attempted to quantify gender bias in business. The research essentially looked at whether women's expertise was valued less...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While this is the point where content becomes content marketing, it's important to understand this nuance since it has an impact on the overall performance of your content marketing. Therefore, when you analyze the performance of your content...

  6. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  7. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze marketing campaigns and their performance? Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Are you trying to set marketing budgets and need to understand what is...