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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    On the homepage, readers can test their conversion optimization knowledge by voting on whether the control or the variable had a better performance. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    However, you don't want these tests to negatively impact overall performance – or at the very least offset the trends that may cause you to make erroneous corrective actions. If your golden corral keywords' performance ever slips, your entire...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    Marketers could use the module to compare different products or services in terms of content marketing performance, too. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality...

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    It's the modern-day content marketing dilemma – subjective vanity versus objective performance. Content can be a very subjective form of marketing. This is real content marketing. Publishing for personal need, awareness, and engagement is an...

  6. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Here is a list of other common events mobile app marketers are...

  7. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM...

  8. A Recipe for a Tasty Semantic Search & SEO Salad

    Each of us has our own idea of what it entails, but at the end of the day, I think it can be generalized as marketing. Many even consciously separate their marketing from their optimization efforts, as if each can afford them success independently.

  9. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The topic is once again front and center in the Web marketing industry with research coming from WordStream, which recently attempted to quantify gender bias in business. The research essentially looked at whether women's expertise was valued less...