It's pretty common for brands to become fixated on one particular competitor; I've seen entire marketing strategies geared towards beating another brand, rather than hitting a specific revenue target.
Online marketing, in lots of ways, is the exact opposite of that. In today's data-driven marketing reality, every pixel, activity and campaign can be tracked and measured to allow marketers to get as close as possible to certainty.
Finding the right balance between design that looks modern yet simplistic in nature, informative and engaging for the user and maintainable for SEO performance is the bedrock of success. Modern marketing and design utilizes both SEO and usability...
Segment Contributed by: Jeff Sauer is the founder of Jeffalytics.com, VP at Three Deep Marketing and the author of helpful resources including the Periodic Table of Google Analytics. Segment Contributed by: Avinash Kaushik is the Digital Marketing...
Not only do I see a graphic representation of the ad group's performance but a legend showing statistics is generated automatically. Because GeoFlow is new great marketing scenarios are just beginning to be discovered.
It's fairly easy to set up integrated marketing campaigns to figure out which visitor came from which source. Attribution is the measurement of user events in result of marketing activity. The accessibility and ease of use for tracking online...
With enhanced campaigns coming, many people will take the easy way out and let all performance just roll together. Looking at the difference in CTR or quality score, you can see the difference in performance needs to be acknowledged.
If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. Google Analytics is also a popular way to assess your performance. While the marketing industry is still uncovering new ways to monetize Pinterest...
Everyone's talking about content marketing these days. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. The holy grail of content marketing is to make the process...
Large, reputable companies pay year over year for SEO/SEM that resulted in lackluster performance of their website. In an age where SEO is a necessary component to any marketing or PR plan, it's sad to see so many people being taken advantage of.
Demonstrating ROI is a critical element of marketing performance. Digging deeper into the data to uncover successes in SEO is critical for B2B marketing performance measurement, especially for organizations that rely more heavily on organic search.
Facebook's CFO David Ebersman said the growth in ad revenue was driven by the strong performance of news feed ads. A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and...
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). In a previous post I spoke about six ways marketers can improve the quality and performance of their PLA campaigns.
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Google Tag Manager grows nearly 300% since January...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
We all know audience is important, but exactly how important, is often overlooked in search marketing. The difference in audience drives performance and provides opportunity. Our advertisers and partners often tell us that Bing Ads converts better...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
By leveraging this extra refinement, we’ve seen clients experience triple-digit growth in performance, driving more spend to PLAs more efficiently, generating a greater return overall on their marketing dollars.
