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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    As my dad taught me, "Proper planning prevents poor performance. Be nimble and enjoy this time because it really is one of the best times of the year to be in search marketing. The National Retail Federation is forecasting the largest growth year...

  2. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: Email Marketing (Spam was legal) We partnered and started offering search marketing services while developing software to track...

  4. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  5. 3 Must-Know Findings About Cross-Channel Attribution

    While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. Paid search ranked fourth on the list, with 78 percent of marketers using it to drive their marketing, but it...

  6. Drive Your Clicks In-Store With Local Inventory Ads

    Even with this knowledge, it can be difficult for us to focus our attention in-store marketing activities, as the online space is much easier to track and optimize. If your business or client has a physical store, then these ads are a great...

  7. "Content Performance Marketing" – 3 Steps to Future Success

    Content Performance Marketing: 3 Steps to Success The right path is marked "content performance marketing," and it’s less about how we get there and more about what we’ve accomplished along the way. In this post, we’ll talk about three key...

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. There are tons of tools out there for gathering data and guiding our...

  9. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are many ways to identify good content marketing opportunities. Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular cadence of these content...