SEO News

Performance Marketing

  1. How Can SEOs Sell "Shiny, Sexy" Search?

    Shreya Kushari, senior vice president of search marketing and performance media for Digitas, agreed that one of the best way to get reluctant clients to invest in search is to sell "paid social and paid search as testing grounds for content...

  2. Evolution in Digital Marketing Skill Sets

    This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and superior insights into digital campaigns like SEO, search engine marketing, and content.

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    As my dad taught me, "Proper planning prevents poor performance. Be nimble and enjoy this time because it really is one of the best times of the year to be in search marketing. The National Retail Federation is forecasting the largest growth year...

  4. Hong Kong warrant market players bullish about 2015

    And while both expressed optimism for an increase in business next year, Cedric Cheung, head of warrants and CBBC sales and marketing Hong Kong for JP Morgan, the second largest player, says that success is by no means guaranteed.

  5. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: Email Marketing (Spam was legal) We partnered and started offering search marketing services while developing software to track...

  7. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  8. 3 Must-Know Findings About Cross-Channel Attribution

    While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. Paid search ranked fourth on the list, with 78 percent of marketers using it to drive their marketing, but it...