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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    There isn’t a shiny new toy in search like there is in social, so [selling search] becomes about client management," said Hamid Saify, vice president of search marketing and auction media for Deutsch.

  2. Evolution in Digital Marketing Skill Sets

    Niche labor skills like those mentioned above, along with expertise in data extraction and tool management for each software technology category, will be critical skillsets for agency success. They bring value to the table by creating efficiencies...

  3. The best way to manage individual CPPI, from Deutsche AWM

    The company chose DB My Life because it was "the most outstanding product on the market", says Petra Schausz, member of the management board of the FinanceLife subsidiary of Uniqa, and the platform has continued to provide "excellent performance".

  4. AIFMD: hedge funds reported to be struggling with reporting

    It is for this reason that many alternative investment fund managers (AIFMs) have chosen to outsource regulatory reporting to their fund administrator as it will house much of the data that must be included in the report, although ultimately the...

  5. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    But that doesn’t mean it’s time to slack off in your PPC management duties. Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and security...

  6. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the...

  8. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Data Management Listing Management What workflow management and moderation tools does [VENDOR NAME] offer? What about forms from Salesforce or other customer relationship management (CRM) platforms? What happens to the syndicated data if we stop...

  9. PPC Management: Your Past, Present & Future

    Present-focused tactics are the bedrock of your account health management. Unfortunately, this element of campaign management is often most neglected. The Past" in this example means you review performance history and react to the data quickly.

  10. How Can Good PPC Managers Become Great PPC Managers?

    In terms of your PPC management, what does that look like for you? Great PPC Managers Uncover Insight From Data Knowing how to use and understand analytics data can make you a top-notch PPC manager. They know their way around the necessary data...