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  1. 7 Essential Skills for Managing PLA Campaigns

    Scaled Data Feed Management Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). Bid Management Bid management clearly has some impact on the PLA marketplace, although we don't yet...

  2. Rise of the New School SEO Professional

    Vendors like UBL can be a real help here by providing bulk management and verification of local data. Even in this age of quality content management systems, the need for technical SEO remains. SEOs need to stay technically minded and data-driven.

  3. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. Analysis of performance using quality data is imperative to quality interpretation and guidance for...

  4. Driving Consumer Insights With Mobile Analytics

    AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. One great way to find that out is to look at your analytics data for your desktop/laptop site: if your...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Search engine spiders only have a certain amount of data...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At SES New York, time management was essential. Her company steps in offering a comprehensive services with enhanced sets of data which is not available anywhere else. This data is not opted in but are live which helps her customers achieve a...

  7. The Synergy & Benefits of Optimizing Content as You Write

    Content marketing and content management systems play a large part in this relationship. One of the biggest challenges that SEO marketers have faced, before and after Panda/Penguin, has been with content management systems (CMS).