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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey asked respondents what content management systems they used. The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more.

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Previously this was only available in analytics or campaign management tools that were configured appropriately to track SKU level PLA data. With this update, Google is finally giving retailers SKU level detail around their PLA performance in both...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results. Valuable data remains, however insights most closely related to gaining the full picture of search performance...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management According to Marin data, Facebook CTR in LATAM is 33 percent higher than North America and 54 percent than Western Europe. And Marin said performance marketers "investing in native...

  6. 5 Critical Factors for Optimized Mobile PPC Targeting

    If Conversion Optimizer is your preferred method of bid management, then optimizing your mobile experience is even a higher priority (since you can't opt of mobile). This can make adjusting keyword bids extremely difficult as the data gets murkier...

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  8. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Services like Aqcuisio's bid and budget management algorithms can aid in this process of ramping spend to match seasonality while controlling CPA and ROI. Use your own historical data (look at all website traffic, not just PPC) or tools like Google...

  9. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Real-time interaction management and scalability: Marketers can now effectively deliver large volumes of campaigns, offers, data, and interactions with an enhanced real-time marketing infrastructure. The combination of both products helps position...

  10. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Search engine spiders only have a certain amount of data...