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Performance Management

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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    But that doesn’t mean it’s time to slack off in your PPC management duties. Review historical performance during the holidays and plan accordingly. It’s the fourth quarter of the year, and by now you’ve probably read several articles about...

  2. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into...

  3. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. The announcement said that “following the completion of the...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure...

  5. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Google has announced two new tools for Google merchants on the Google...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Listing Management Data Management What workflow management and moderation tools does [VENDOR NAME] offer? What about forms from Salesforce or other customer relationship management (CRM) platforms? Are there additional components and tactics...

  7. PPC Management: Your Past, Present & Future

    Present-focused tactics are the bedrock of your account health management. Unfortunately, this element of campaign management is often most neglected. For example, maybe your Google Display Network (GDN) volume dips and you need to adjust bids or...

  8. How Can Good PPC Managers Become Great PPC Managers?

    In terms of your PPC management, what does that look like for you? The keyword-level view in AdWords will give you hints on how to improve performance. And it got me thinking – what are the differences between good PPC managers and great PPC managers?